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• Form Function Note: In order to go back from a page in the form to a previous page, all required fields on the page must be populated.
• Please read the McKinney Community Development Corporation Grant Guidelines before completing this application.
• The Grant Guidelines are available on this website. They can also be obtained by calling 214-544-0296 or emailing Cindy Schneible.
• Please call to discuss your plans for submitting an application in advance of completing this form.
• A completed application and all supporting documents are required to be submitted via email or on a thumb drive for consideration by the MCDC board. Please submit the application to:
  
  McKinney Community Development Corporation
  5900 South Lake Forest Blvd, Suite 110
  McKinney, TX 75070
  
  
• If you are interested in a preliminary Board of Directors review of your project proposal or idea, please complete and submit the Letter of Inquiry form which is available on this website, by calling 214-544-0296 or by emailing Cindy Schneible.
• Applications must be completed in full, using this form electronically (or physically with the requested thumb drive by mail), and received by MCDC by 5 p.m. on the application deadline indicated on the Grants page of this website.

1: Applying Organization

• Describe the mission, strategic goals and objectives, scope of services, day-to-day operations and number of paid staff and volunteers.
• Disclose and summarize any significant, planned organizational changes and describe their potential impact on the Promotion / Community Event for which funds are requested.

• Outline details of the Promotion / Community Event for which funds are requested. Include information regarding scope, goals, objectives and target audience.
• Describe how this initiative will showcase McKinney and promote the city for the purpose of business development and/or tourism.
• Describe how the proposed Promotional / Community Event fulfills the strategic goals and objectives for your organization.
• Provide information regarding planned activities in support of the event, time frame / schedule, estimated attendance and admission / registration fees, if planned. Please note: if admission / registration fees are charged, they must be limited to $35 or less; event must be open to the public.
• Include the venue / location for the proposed event.
• Provide a timeline for the production of the event.
• Detail goals for growth / explantion in future years.
• Attract resident and visitor participation and contribute to business development, tourism and growth of McKinney sales tax revenue.
• Highlight and promote McKinney as a unique destination for residents and visitors alike.
• Demonstrate informed budgeting / financial planning – addressing revenue generation, costs and use of net revenue.

3: Financial

• Provide an overview of the organization’s financial status including the impact of this grant request on organization mission and goals
• Please attach your budget for the current year and audited financial statements for the preceding two years. If audited financials are not available, please indicate why.

4: Marketing and Outreach

• Describe advertising, marketing plans and outreach strategies for this event – and how they are designed to help you achieve current and future goals.
• Provide a detailed outline of planned marketing, advertising and outreach activities and the amount budgeted for each.

• Outline the metrics that will be used to evaluate success of the proposed Promotional / Community Event. If funding is awarded, a final report will be required summarizing success in achieving objectives outlined for the event. .

• The Promotional / Community Event for which financial assistance is sought will be administered by or under the supervision of the applying organization;
• All funds awarded will be used exclusively for advertising, marketing and promotion of the Promotional / Community event described in this application.
• MCDC will be recognized in all marketing, advertising, outreach and public relations as a funder of the Promotional / Community Event. A logo will be provided by MCDC for inclusion on all advertising, marketing and promotional materials. Specifics for audio messaging will be agreed upon by applicant and MCDC and included in an executed performance agreement.
• The organization’s officials who have signed the application are authorized by the organization to submit the application.
• Applicant will comply with the MCDC Grant Guidelines in executing the Promotional / Community Event for which funds were received.
• A final report detailing the success of the Promotional / Community Event, as measured against identified metrics, will be provided to MCDC no later than 30 days following the completion of the Promotional / Community Event.
• Grant funding is provided on a reimbursement basis subsequent to submission of a reimbursement request, with copies of invoices and paid receipts for qualified expenses. Up to 20% of the grant awarded may be withheld until the final report on the Promotional/Community Event is provided to MCDC.

• Incomplete applications or those received after the deadline will not be considered.
• A final report must be provided to MCDC within 30 days of the event / completion of the Promotional / Community Event.
• Final payment of funding awarded will be made upon receipt of final report.
• Please use the Final Report to report your results. A PDF version is also available.